E-mail Marketing E-mail Marketing
“I know that half my advertising works, I just don’t know which half.”

John Wanamaker, (1838 - 1922) was a United States businessman, civic and political figure, considered the father of the department store and the father of modern advertising.

  
 
Neural got its start dealing with e-mail marketing, and we’re still passionate about it. E-mail marketing involves a great deal of planning and creativity, but you can see the results almost instantly once you click the submit button to launch a campaign. 

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to a targeted audience.

Despite tougher privacy and anti-spam laws*, E-mail marketing is still a very powerful way to communicate with both current and potential clients, with great results.

E-mail marketing trackability

E-mail marketing costs much less than direct mail, and often generates better results. It provides amazing trackability, if well-integrated with other channels, such as the Web site and an online store / e-commerce site.

Click here to see a sample e-mail campaign and what can be tracked

E-mail campaigns and e-newsletters

E-mail campaigns and e-newsletters use similar technologies, with different approaches. E-mail marketing can be used to acquire customers. E-mail newsletters help retain and communicate with them. E-mail newsletters can also be used to cross-sell and upsell products to existing customers.

How to use an e-newsletter to blast an e-campaign

Privacy, spam and other e-problems…

E-mail marketing has become very popular due to its low cost and great results. But its sheer popularity has created problems—and laws to control those problems. 

PIPEDA, CAN-SPAM and other buzz words may not be the most spoken words in your vocabulary, but they are everyday terms for Neural. We are always on top of the latest developments in this area. We can make sure that your campaigns reach their recipients, and more importantly, that you avoid anti-spam complaints.

What’s involved in e-mail marketing

Essential elements of an e-mail marketing campaign include the following:

  • A well-designed e-mail message promoting your products/services (or, in the case of an e-newsletter,headlines for articles). 
  • An e-mail address to be used as the sender of message 
  • A convincing and “spamless” subject line
  • A robust and anti-spam compliant e-mail marketing system.
  • Testing, testing, testing.

We’re ready to help you.

Neural can help every step of the way – from planning a campaign that fits with your overall marketing strategy, to clicking the button to launch your e-campaign.

Over 200 e-mail campaigns / e-newsletters and close to one million e-mails sent out make Neural an e-mail marketing expert. Simply meet us, share your ideas, and watch the results roll in.

Neural developed a professional and visually appealing website for my company, which I have received many positive comments on clients. By taking the time to understand my target audience, Neural effectively communicated the appropriate content in an easy-to-navigate way.   Michelle Weise, President - Weise Communications