Internet marketing adds a new dimension to traditional marketing. And while it uses most of the same principles seen in traditional marketing, this new discipline introduces several new concepts such as:

• Permission marketing
• Personalization
• Real-time campaign ROI analysis
• and more…

New medium, new skills

Marketers need to learn new skills to succeed in the online world:

Knowledge of traditional marketing
+
In-depth knowledge of Web technologies
+
Passion for Internet
=
Successful Internet Marketing

Not all marketers have this special combination of knowledge, skills and enthusiasm.That’s where Neural Communications can help!

Marketing ... with a twist!

In a meeting with e-marketers, you’ll still hear common marketing buzz words such as “target audience”, “brand awareness”, “co-branding”, “call to action”. These terms also apply to the online world.

An e-campaign still needs a good call to action to work. But the call to action is a hyperlinked phrase, rather than a bolded sentence printed on paper. Brand awareness can still be achieved through advertising. But in e-newsletters, Web sites, e-sponsorships, and more!

Online and offline campaigns should work together!

Internet Marketing can complement your offline campaigns. For example, an e-mail marketing campaign could support a postcard mailed to potential clients inviting them to download a white paper from your Web site. And, at some point, you might want to boost the downloads by having an experienced telemarketer follow up on the e-campaign.

Too much for your offline brain? It’s totally doable, and everyday business for Neural Communications.

Now, Internet Marketing offers a big bonus: because of the nature of Web, almost everything is trackable. Using the postcard example, consider that you can now have your telemarketer call only those who have opened the message, but have not clicked the link to download the white paper. Or, only those who clicked the link, went to the Web site, spent 2 minutes reading the information in your page, and left. The results are much more measurable than they would have been if you had simply sent the postcard.

Combining online and offline communication offers unlimited opportunities. Let Neural help you understand what’s available, based on your needs.

How Neural can Help

Neural’s professionals have what it takes to make internet marketing work. We know internet — that’s our specialty. We can help you:

• Integrate online and offline marketing plans that align with your organization’s overall marketing strategy
• Define the best tactics to reach your target audience
• Understand the costs of each tactic, and determine which ones suit your timing and budget
• Coordinate all aspects of your campaigns, from creative design to full deployment
• Implement a tracking system that will allow you to calculate the your ROI.

Contact us today. Share your needs with us, and let us put our mark in your online efforts.

Services Neural offers:

• E-mail marketing
• Web site banner ads
• E-newsletter banner ads
• Search Engine Optimization (SEO)
• Inbound link campaigns
• Blogs
• Webinars
• Paid search engine placement (Google Adwords)
• and more...